About Us
Make Confident Product Decisions Faster
Stop relying on internal opinion or small sample feedback. We give you clear, real consumer direction across taste, packaging, and claims so you can move forward with certainty.
Work with us80%
of dogs preferred new kibble texture in blind testing
22%
increase in repeat purchases post-reformulation
2 wks
typical project turnaround from briefing to report
Precision Testing with Real Pets
Our pet food panel tests pet food, toys, and accessories in real-world conditions, providing data on palatability, durability and scent to help you enhance product performance and market success.
Work with us
Palatability and texture analysis
Behavioural and usability studies
Independent, unbiased testing
Our WSS App & Sensory Software — Supporting Accurate Testing
Our pet food app finds the perfect testers by matching your product with pets based on breed, age, diet and play habits. This targeted approach ensures more precise, actionable insights for your brand.
Work with us
Palatability and texture analysis
Behavioural and usability studies
Independent, unbiased testing
Precision Testing with Real Pets
Our pet food panel tests pet food, toys, and accessories in real-world conditions, providing data on palatability, durability and scent to help you enhance product performance and market success.
Work with us
Palatability and texture analysis
Behavioural and usability studies
Independent, unbiased testing
Your Questions, Answered
Have questions? We’ve got answers. Find out how pet food testing works, what to expect, and how it can help optimise your pet products.
Book ConsultationWhat is pet food testing?
Our pet food research services aid manufacturers in making evidence-based decisions and substantiating their product claims. We conduct thorough studies to validate the health benefits and efficacy of specific ingredients, formulations, or dietary approaches.
What is pet food testing?
Our pet food research services aid manufacturers in making evidence-based decisions and substantiating their product claims. We conduct thorough studies to validate the health benefits and efficacy of specific ingredients, formulations, or dietary approaches.
What is pet food testing?
Our pet food research services aid manufacturers in making evidence-based decisions and substantiating their product claims. We conduct thorough studies to validate the health benefits and efficacy of specific ingredients, formulations, or dietary approaches.
Proven Results for Pet Brands
See how our pet food testing has helped pet brands optimise their products. Our case studies showcase real-world success stories, highlighting how data-driven insights led to improved product performance and market success.
-
25%
Sales Increase
A leading pet food company refined their kibble formula after sensory testing revealed 80% of dogs preferred a new texture.
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45%
Customer Satisfaction
Testing showed that dogs preferred natural rubber over synthetic materials, leading to a higher customer satisfaction rate.
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32%
Repeat Purchase
After addressing key feedback from our panel on taste and texture, the brand saw a 22% increase in repeat purchases.
Get in touch
We’d love to hear about your upcoming projects big or small, informal chat or full briefing.
Contact Information
Wirral, CH62 7HH
Let’s Understand Your
Consumers Together.
Tell us about your challenge, and we’ll design the right research approach to give you clear, actionable answers.
Speak To An Insight Specialist