Will Your Pet Actually Eat It? Why Real-Home Research Matters
Every pet brand knows the moment. The formulation is signed off, the packaging looks great, the nutritional profile ticks every
Making Claims You Can Stand Behind: How Consumer Evidence Builds Trust
“Tastes better than the leading brand.” “Loved by 9 out of 10 people.” Claims like these catch the eye on
Why Product Benchmarking Still Matters in 2026
Many of the products we test end up on a shelf, or, next to something else. Shoppers rarely judge a
What to Do With Your Product Testing Results Once the Report Lands
The day your product testing report arrives tends to bring a strange mix of relief and pressure, because the fieldwork
How Home Use Testing Protects Your Brand Through a Reformulation
Reformulating a product that already sells well is one of the most nerve-racking jobs in food and drink development, because
Modern Taste Testing: Why It’s Critical in 2026
Food and drink moves quickly. New flavours go viral, formats blur, and shoppers come to expect something both familiar and
Packaging Research for Sustainable Pack Switches: Keeping Your Shoppers Onside
Moving your product into more sustainable packaging is one of those decisions that feels straightforward in the boardroom, because the
Preparing to Work With a Taste Testing Company: Getting Your Brief and Samples Right
Once you’ve found a taste testing company you’re comfortable working with, the preparation that happens on your side before a
Where Product Concept Testing Fits in Your Development Timeline
Most of the conversations we have about product concept testing start in roughly the same place, with a brand that
Home Use Testing Across the Seasons: Why Timing Your Test Matters
Ask most brands when they should run a home use test and the honest answer they give is usually “as