Established in 1997, Wirral Sensory Services conducts sensory and consumer research for the food, beverage and household product industries.
At WSS we offer a flexible and personalised product testing service. We provide detailed, statistically robust results based on your requirements. Our research aids product optimisation, improved customer satisfaction and increased sales potential.
Our approach allows us to be extremely competitive on cost and with the flexibility to meet the most exacting of deadlines.
Whether you are a start up company looking to break into a supermarket or a global brand assessing a range of new concepts, our research can help your business.
We pride ourselves on building strong relationships with our clients; when we conduct research for a new client our aim is that rather than being an individual piece of research, it will be the start of an ongoing partnership to produce the best possible products.
Paul joined WSS becoming the second member of the management team & was instrumental in moving the company forward.
Dave joined the business as marketing director in 1999 after working in investments and acquisitions.
Debbie Melville joined WSS in 08. She is a qualified Veterinarian & before joining she managed a successful animal veterinary practice.
Jp joined the business in 2010 after completing a business degree. He is now responsible for digital strategy & key accounts.
Lynn’s background is in education & IT. She previously worked for a multinational law firm conducting research & training.
Thomas works on one of our major client accounts & on independent projects. He oversees many aspects of consumer testing.
Nick joined us in 2011 & works on one of our major client accounts, responsible for data analysis & reporting.
Diane Smith joined us in 2010 & is now a full time Accounts Manager. Previously, Diane worked as a mortgage underwriter.
Gill has been instrumental in developing software applications to support the business as well as working on data & reports.
Chris brings enthusiasm & a fine eye for detail to the role. He currently works on NPD work & a supermarket account.
Chris joined the business in 2021 to work on the pet-food arm of WSS & is now instrumental in the organisation of regular testing.
Joe studied Chemistry at LJMU & joined the business in 2022 where he helps out on bespoke projects both in the UK & in Europe.
Sanne joined the business in late 2022 to help with a key account and also works on sensory optimisation projects.
Marie joined WSS in early 2023 to work on key accounts after studying Biomedical sciences as Liverpool University.
Stuart’s main focus is the preparation of the samples for the panellists to test & making sure clients’ guidelines are followed.
Rob has recently joined in a sales & marketing role. Rob has vast b2b sales experience, applying knowledge from his marketing background to develop client relations.