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About Us

Wirral Sensory Services

Established in 1997, Wirral Sensory Services conducts sensory and consumer research for the food, beverage and household product industries.

At WSS we offer a flexible and personalised product testing service. We provide detailed, statistically robust results based on your requirements. Our research aids product optimisation, improved customer satisfaction and increased sales potential.

Our Approach

Our approach allows us to be extremely competitive on cost and with the flexibility to meet the most exacting of deadlines.

Whether you are a start up company looking to break into a supermarket or a global brand assessing a range of new concepts, our research can help your business.

We pride ourselves on building strong relationships with our clients; when we conduct research for a new client our aim is that rather than being an individual piece of research, it will be the start of an ongoing partnership to produce the best possible products.

Meet Our Team

Jim Melville

Managing Director

Jim is the MD & has developed the business into an international brand delivering professional, top quality research projects.

Paul Melville

Project Director

Paul joined WSS becoming the second member of the management team & was instrumental in moving the company forward.

David Barry

Marketing Director

Dave joined the business as marketing director in 1999 after working in investments and acquisitions. 

Debbie Melville

Research Director

Debbie Melville joined WSS in 08. She is a qualified Veterinarian & before joining she managed a successful animal veterinary practice.

Jon-Paul Realey

Senior Manager

Jp joined the business in 2010 after completing a business degree. He is now responsible for digital strategy & key accounts.

Diane Smith

Accounts Manager

Diane Smith joined us in 2010 & is now a full time Accounts Manager. Previously, Diane worked as a mortgage underwriter.

Eloise Cook

Senior Manager

During her time at WSS, Eloise has worked for several independent clients & supermarkets working on bespoke projects.

Lynn Deyes

Project Manager

Lynn’s background is in education & IT. She previously worked for a multinational law firm conducting research & training.

Nick Watson

Project Manager

Nick joined us in 2011 & works on one of our major client accounts, responsible for data analysis & reporting.

Thomas George

Project Manager

Thomas works on one of our major client accounts & on independent projects. He oversees many aspects of consumer testing.

Gill Evans

Project Executive

Gill has been instrumental in developing software applications to support the business as well as working on data & reports.

Kris Draper

Project Executive

Kris joined WSS in February 2014 & works with some of our major clients, with responsibility for report generation.

Chris Toal

Project Executive

Chris brings enthusiasm & a fine eye for detail to the role. He currently works on NPD work & a supermarket account.

Stuart Blair

Kitchen Manager

Stuart’s main focus is the preparation of the samples for the panellists to test & making sure clients’ guidelines are followed.

Debra Brown

Marketing Manager

Debra joined the team in 2019 to work with David on the marketing team and spread the word about Wirral Sensory Services.