Taste Testing | Product Optimisation | Wirral Sensory Service

Our Services

Here at WSS, we know that no two projects are the same when it comes to sensory and consumer research. That’s why we offer a full spectrum of services. Regardless of whether you simply want to gauge consumer liking with an independent audience, or optimise your products with a full program of sensory and consumer testing, we are on hand to help.

Taste Testing

Taste Testing

Taste Testing is the process of consumers assessing your product along with those of your competitors in order to find out where your product ranks is in terms of consumer preference.

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Pet Research

Pet Research

Our pet food research services aid manufacturers in making evidence-based decisions and substantiating their product claims. We conduct thorough studies to validate the health benefits and efficacy of specific ingredients, formulations, or dietary approaches.

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Sensory Profiling

Sensory Profiling

Sensory Profiling uses trained panellists to assess products against their key parameters. This research takes the ‘liking’ out of the analysis, focusing instead on assessing products through objective measurements of each key parameter.

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Product Optimisation

Product Optimisation

This technique links consumer research to sensory profiling. Correlation of consumer research and sensory data enables the identification of key drivers for consumer acceptance and allows us to create a profile for a ‘Gold Standard’ product.

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Claim Support

Claim Support

Claim support is a very useful tool for increasing consumer awareness of your product as well as increasing sales. Consumer endorsements of your products can mean the difference between shoppers picking your product off the shelf or choosing that of a competitor.

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Children's Testing

Children's Testing

The majority of our research with children is conducted through home use tests. Whether assessing food and beverage products, toys, games or personal care products, we can provide feedback directly from your target audience.

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Packaging Research

Packaging Research

Packaging research is essential. If your product doesn’t stand out on the shelf—especially to new customers—it’s likely to be overlooked. Good packaging clearly communicates what’s inside, so it’s worth ensuring it sends the right message.

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Online Research

Online Research

Online research is a valuable research method when identifying and exploring concept development or brand awareness. Through the use of visual representations of new product packaging for example, you can identify if consumers like the mock-up, their general opinions and ways to which it can be improved.

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Branding

Branding

The power of a good brand name is evident wherever you look. We all know of traditional brands that appear in consumer’s baskets in every weekly shop, so it pays to make sure that your brand, as well as your products, is popular with your core consumers.

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Focus Group Study

Focus Group Study

The art of qualitative research is to explore the reasons why consumers say and think as they do. The most common form of qualitative research is through focus group sessions. These sessions typically involve 8 respondents who discuss research topics in detail for a period of up 2 hours.

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Efficacy Testing

Efficacy Testing

Prior to launching a functional product it is essential to know how effective it is. Measuring the level of efficacy allows for substantive claim support such as “offers 24hr protection”.

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Fragrance Technology

Fragrance Technology

Fragrance plays an integral part in determining consumer acceptability of a product. Perfumes play many roles; masking unpleasant base odours, providing hedonically pleasing fragrances, and perhaps most important of all, reinforcing brand image and positioning.

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