Sensory Household Food and Beverage Product Testing Services

Welcome to Wirral Sensory Services

Wirral Sensory Services Coronavirus Latest Update:

June 30th 2020

We are happy to announce that we are opening the offices fully as of tomorrow and we are starting to conduct CLT tests as of Monday 6th July at our facilities in Wirral & Watford.

Due to COVID-19, we will have additional procedures in place, to ensure safety during testing. We will be informing panellists of these changes via our Website on Monday.

We are looking forward to seeing you all back.

Many thanks,

The WSS Team.

Developing high quality products that match the expectations and preferences of your target audience is a must if you’re to succeed in today’s competitive marketplace. Here at Wirral Sensory Services (WSS), we are well aware of this fact and that’s why we are dedicated to helping our clients improve their products and increase their sales through effective sensory and consumer research. We offer firms in the food, beverage, toiletries and household product industries everything from simple paired comparison tests to complete new product development strategies.

If you are looking for individually tailored research services to help you enhance your products, maximise customer satisfaction and give your firm a competitive edge over your rivals, you have come to the right place. We work closely with our clients to ensure we provide clear, concise and actionable data that brings real business benefits.

Our impressive range of services includes product optimisation, benchmarking, product acceptance, sensory profiling, focus group studies, children’s testing, claim support, packaging research, branding, efficacy testing and fragrance profiling. Whatever you’re looking for, we should be able to help, and you can rest assured that our research methods are tried and tested.

With nearly two decades of experience in product market research and product testing, we have built long-term relationships with a host of high profile clients, including the likes of Which?, Boots, Goodfella’s, Subway, Costa, Vimto and 2 Sisters. We don’t only work with established brands though. We’re able to help businesses of all kinds. Whether you’re a start-up enterprise keen to establish your presence in the market or a global brand looking for new insights into your products and customers, we’re on hand to help.

You can be confident that you’ll benefit from impressive value for money if you come to us too. We understand the importance of keeping costs down for our clients and our efficient approach enables us to be extremely competitive when it comes to costs. In addition, we appreciate the time pressures that firms often face when they are developing products and we are flexible enough to meet even the most demanding deadlines. So, if you’re in a hurry to hone your products, you can rely on us to meet your needs.

To find out more about our consumer household product testing services and other research specialisms, take a look around our website or get in touch with our friendly and professional team by phone or email.


To learn more about our services please download our brochure


Our Clients

  • Subway
  • marks and spencer
  • Vimto
  • QVC
  • Boots
  • Costa Coffee
  • Yazoo
  • Which? Logo
  • Thornton
  • Dr. Oetke
  • "We would recommend WSS, they are professional, competitively priced and responsive"

    Adrian Hipkiss, Brand Manager, Aunt Bessie’s

    Adrian Hipkiss, Brand Manager, Aunt Bessie’s

  • "I would thoroughly recommend the Wirral team as they deliver consistently in a extremely efficient manner"

    Claire Roper, Senior Category Manager, 2sisters

    Claire Roper, Senior Category Manager, 2sisters

Wirral Sensory Services - Making sense of research