Central Location Testing
Over the years, businesses have come to understand the importance of conducting thorough market research before launching a new or
Sensory Profiling
Great-tasting food products do not just appear out of thin air. Before a best-selling food or beverage product reaches the
How Does Sensory Research Differ from Consumer Research?
To turn your great idea into a profitable product, you’ll need time and the support of experts. While some brands
Food Tasting Research: What’s Involved?
Home Food tasting research is essential for your product’s success. Every year over 300,000 businesses fail in the UK.
What Are Some of the Different Types of Consumer Testing?
Home In 2020, UK citizens spent over £250m more on groceries each week than in previous years. To take advantage
Central Location Testing vs Home Use Testing: Which is Right for Your Brand?
Home While no brand ever sets out to fail, hundreds of UK food and beverage brands do just that every
Which Products Benefit From Efficacy Testing
Home Before a product is launched, it must undergo a rigorous testing process to measure its effectiveness. Efficacy testing gives
Sensory Profiling vs Taste Testing: What’s the Difference?
Home Creating a high-quality product that the market will respond to requires input from experts. Whether you are a startup
How to Create Industry-Leading Products With Product Optimisation
Every year thousands of products are introduced to the UK market, but less than 3% of those products will enjoy
Prove Your Product’s Effectiveness with Efficacy Testing
Before launching a functional product, such as deodorant, it is essential to measure its effectiveness. Measuring a functional product’s level