Your Quick Guide to Successful Product Claims
Making your product stand out on the shelf is more challenging than ever. With as much as 85% of household
The Four Steps Required for Developing a Winning Product Concept
When developing new products, there’s a massive difference between thinking you have a winning product concept and knowing you do.
Why Taste is So Vital for Food Products
Did you know that of 12,000 food product launches across Europe, 76% fail to retain their listing after 12 months?
Taste Testing Company
When developing food and drink products, taste plays a pivotal role in consumer acceptance. That’s why leading food brands and
Sensory Food Testing
Sensory testing (or sensory profiling as it’s often referred to) involves the objective evaluation of food (and beverage) products based
How To Make Your Product’s Rebrand A Success
Rebranding, renaming or revamping existing products can be a worthwhile endeavour for products in desperate need of a new lease
How Packaging Redesign Blunders Cost These Leading Brands Millions
Packaging research is a crucial component of product development. Yet, this vital phase of branding (and rebranding) is often overlooked,
The Challenges Of Central Location Testing
Central location testing (CLT) is a vital piece of the puzzle for brands looking to gain consumer insights into their
Product Concept Testing
Product concept testing is an early market research method that maximises the odds of you launching a product that people
How Consumer Taste Tests Boost Your Brand’s Product Performance
Consumer testing forms one of the cornerstones underpinning any leading brand’s success. For those competing in the food and beverage