pet food market Archives - Wirral Sensory Services

Why the correct diet matters: tackling dog obesity in the UK

Obesity has become one of the most common health issues affecting dogs in the UK. While many owners show love through food and treats, overfeeding and poorly balanced diets can have serious consequences for a dog’s long-term health. Maintaining the correct diet and portion sizes is one of the most important ways owners can support […]

No Time to ‘Paws’ – Keeping Pet Food Product Development Moving

Why Sensory & Consumer Insight Is the Missing Link in Confident Pet Food Growth The pet food market has never been more competitive or more emotionally charged. Pet parents are scrutinising ingredients, questioning claims, comparing formats and expecting products that deliver on nutrition and enjoyment. At the same time, brands are under pressure to innovate […]