Blog Archives - Wirral Sensory Services

What Is Product Testing?

Product testing is essential before launching any new product. Consider it the last dress rehearsal before the big performance. Proper testing ensures that your product is prepared to enter the market in its best shape, whether it’s a brand-new laundry stain remover, vacuum cleaner or a new flavour of soft drink.

Guide To Product Concept Testing

Product concept testing is an early market research technique that increases the likelihood that you will introduce a product that consumers will be eager to buy. Early on, you test a product’s feasibility with its target audience, and you make adjustments to it based on their comments and the data acquired from concept testing.

Personalised Palates: The Role of Sensory Evaluation in Customised Food & Drink Experiences

In today’s consumer-driven landscape, the pursuit of personalised experiences has significantly transformed the way we approach food and beverages. Consumers are no longer satisfied with a one-size-fits-all approach; they seek unique, customised experiences catering to their tastes, dietary requirements, and lifestyle choices.

How Efficacy Testing is a Key Driver in Lean Product Development

In the challenging landscape of product development, efficiency and effectiveness are paramount. To achieve these outcomes, companies must create products that serve their intended purpose and streamline their development process to minimise waste and maximise value.

Smelling Success: Olfactory Perception in Sensory Evaluation

Few of our senses can evoke powerful memories and emotions quite like our sense of smell. From the comforting scent of freshly baked bread to the invigorating aroma of freshly cut grass, our olfactory experiences profoundly impact our lives. It’s no surprise, then, that understanding and harnessing these experiences are critical in product development across various industries. Welcome to the fascinating world of olfactory perception in sensory evaluation, a realm where science and sentiment blend seamlessly to shape how we perceive and interact with products.

Why Brands Should Take a More Holistic Approach to Product Concept Testing

In the multifaceted process of product development, concept testing is a critical stage that often focuses solely on the product itself. However, in the modern consumer landscape, other elements surrounding the product – such as branding, packaging, and marketing strategies – hold significant sway in a product’s overall success. Consequently, as a brand, you need to take a more holistic approach, one that encompasses these vital extra-product elements. So, let’s explore holistic product concept testing in more detail and what it means for you as a brand developing products.

Food Concept Testing: How to Validate Your Next Delicious Idea

Food concept testing is an essential part of the product development process in the food industry. It involves gathering feedback from potential customers to evaluate a new food product’s viability before investing time and resources into its production. By conducting concept testing, food companies can identify potential flaws in their product ideas and make necessary adjustments to ensure they meet consumers’ needs and preferences. This comprehensive guide will examine how you conduct this type of product research. But first, let’s weigh the pros and cons of going down this route before launch.

How Sensory Evaluation Aids in Sustainable Product Development

While you may not have thought it, sensory evaluation and sustainability are actually interconnected aspects of product development that contribute to a product’s overall success and environmental impact. The connection between sensory evaluation and sustainability lies in consumer acceptance, preference, and perception of sustainable products, which all combine to significantly influence their adoption rate and market success.

7 Tips for Conducting Successful Home Use Testing with Consumers

Home use testing is an established market research tool, enabling companies to gather valuable insights into consumer behaviour and preferences in real-life situations. However, companies need to follow best practices to ensure that their testing produces reliable results and accurate insights.

Sensory Evaluation Case Studies: How Top Brands Have Honed Their Products

In the competitive world of consumer goods, sensory evaluation plays a crucial role in developing and refining products that stand out from the crowd. As our senses greatly influence our purchasing decisions, understanding and optimising the sensory attributes of a product is vital for success.