Latest News Archives - Wirral Sensory Services

Cola, energy drinks and the role sensory science will continue to play in the future

According to a recent article in The Grocer, sports and energy drinks have overtaken cola as the UK’s largest soft drinks segment, with sales reaching about £675m over the latest 12-week period measured by NIQ. As you’ll have seen, the headline itself is striking. But, what makes this more interesting than a simple category shift, […]

Elevating the at-home pizza experience with Crosta Mollica Collezione Romana Portofino Pizza

The Crosta Mollica Collezione Romana Portofino Pizza successfully challenged consumer perceptions of frozen pizza by combining authentic Italian ingredients, artisanal techniques, and premium flavour profiles into a convenient at-home product. By outperforming a leading takeaway pizza in consumer testing, Crosta Mollica demonstrated that exceptional quality and authenticity can transform the frozen pizza experience – proving […]

What happens when consumer research comes too late?

Launching a new product is a major investment. From product development and sourcing to packaging, marketing and retailer listings, brands commit significant time and budget to bringing new ideas to market. Yet many product launches still fail to deliver the expected results. One of the biggest reasons? Consumer research happens too late. Too often, businesses […]

WSS: seven steps to successful product planning

Wirral Sensory Services helps businesses plan ahead strategically by turning real consumer feedback and product testing data into actionable decisions before launch. Instead of relying on assumptions, companies can validate ideas early, reduce uncertainty, and align products with market demand. Here’s how that works in a strategic, decision-making context: Identifying what customers actually want (before […]

Flexible and Personalised Product Tasting: The Key to Smarter Product Development

In today’s fast-moving consumer landscape, launching a successful product takes more than a good idea and internal confidence. Brands need real, unbiased feedback from the people who matter most – their customers. That’s where flexible and personalised product tasting comes into play, and why companies like Wirral Sensory Services are reshaping how businesses approach product […]

WSS: Playing a small part in helping to tackle child obesity

When it comes to child obesity and government plans, you don’t have to search too far on the internet to find the various papers and reports. At WSS we recognise this and try to contribute to tackling child obesity by helping the food industry make healthier options more appealing, acceptable, and commercially viable, which is […]

Why sensory services are essential for brand development

In today’s crowded and competitive markets, building a strong brand goes far beyond logos, messaging, and digital presence. The brands that truly stand out are the ones that create memorable experiences – products that look, taste, smell, or feel just right. This is where sensory services, like those offered by Wirral Sensory Services, play a […]

The evolution of sensory science

In a world where consumers are surrounded by endless product choices, standing out is no longer just about functionality or price. It’s about experience. Over the years, sensory science has evolved from a niche practice into a powerful, data-driven discipline, that shapes how brands design, test, and market their products. So, without further ado, let’s […]

Why the correct diet matters: tackling dog obesity in the UK

Obesity has become one of the most common health issues affecting dogs in the UK. While many owners show love through food and treats, overfeeding and poorly balanced diets can have serious consequences for a dog’s long-term health. Maintaining the correct diet and portion sizes is one of the most important ways owners can support […]

Prime years, prime nutrition: building the perfect diet for dogs

A dog’s diet plays a vital role in their overall health, energy levels, and longevity. While many people focus on feeding their dogs regularly, building the right diet requires understanding the nutrients dogs need and how those needs change throughout their lives. From puppyhood to their senior years, thoughtful nutrition helps dogs stay active, healthy, […]