Latest News Archives - Wirral Sensory Services

Online consumer research: better consumer insights for smarter product development

Launching a successful product starts with understanding your customers. Whether you’re introducing a new product, refreshing your packaging or testing a marketing campaign, online consumer research provides the insights needed to make informed decisions before going to market. As businesses strive to reduce risk and improve product performance, online consumer research has become an essential […]

Why sensory science is important when it comes to food and texture

Texture is one of the most important attributes that influence consumer acceptance of food products. While flavour and aroma often receive significant attention, texture plays a critical role in shaping the overall eating experience. Sensory science provides the tools and methods needed to understand, measure, and improve texture, making it an essential component of food […]

Cola, energy drinks and the role sensory science will continue to play in the future

According to a recent article in The Grocer, sports and energy drinks have overtaken cola as the UK’s largest soft drinks segment, with sales reaching about £675m over the latest 12-week period measured by NIQ. As you’ll have seen, the headline itself is striking. But, what makes this more interesting than a simple category shift, […]

Elevating the at-home pizza experience with Crosta Mollica Collezione Romana Portofino Pizza

The Crosta Mollica Collezione Romana Portofino Pizza successfully challenged consumer perceptions of frozen pizza by combining authentic Italian ingredients, artisanal techniques, and premium flavour profiles into a convenient at-home product. By outperforming a leading takeaway pizza in consumer testing, Crosta Mollica demonstrated that exceptional quality and authenticity can transform the frozen pizza experience – proving […]

What happens when consumer research comes too late?

Launching a new product is a major investment. From product development and sourcing to packaging, marketing and retailer listings, brands commit significant time and budget to bringing new ideas to market. Yet many product launches still fail to deliver the expected results. One of the biggest reasons? Consumer research happens too late. Too often, businesses […]

WSS: seven steps to successful product planning

Wirral Sensory Services helps businesses plan ahead strategically by turning real consumer feedback and product testing data into actionable decisions before launch. Instead of relying on assumptions, companies can validate ideas early, reduce uncertainty, and align products with market demand. Here’s how that works in a strategic, decision-making context: Identifying what customers actually want (before […]

Flexible and Personalised Product Tasting: The Key to Smarter Product Development

In today’s fast-moving consumer landscape, launching a successful product takes more than a good idea and internal confidence. Brands need real, unbiased feedback from the people who matter most – their customers. That’s where flexible and personalised product tasting comes into play, and why companies like Wirral Sensory Services are reshaping how businesses approach product […]

WSS: Playing a small part in helping to tackle child obesity

When it comes to child obesity and government plans, you don’t have to search too far on the internet to find the various papers and reports. At WSS we recognise this and try to contribute to tackling child obesity by helping the food industry make healthier options more appealing, acceptable, and commercially viable, which is […]

Why sensory services are essential for brand development

In today’s crowded and competitive markets, building a strong brand goes far beyond logos, messaging, and digital presence. The brands that truly stand out are the ones that create memorable experiences – products that look, taste, smell, or feel just right. This is where sensory services, like those offered by Wirral Sensory Services, play a […]

The evolution of sensory science

In a world where consumers are surrounded by endless product choices, standing out is no longer just about functionality or price. It’s about experience. Over the years, sensory science has evolved from a niche practice into a powerful, data-driven discipline, that shapes how brands design, test, and market their products. So, without further ado, let’s […]