Consumer testing forms one of the cornerstones underpinning any leading brand’s success. For those competing in the food and beverage industry, consumer taste tests, in particular, provide vital data and insights that can give your brand an edge over the competition.
With that in mind, let’s look in more detail at why consumer taste tests often hold the key to success for consumer products.
By subjecting your products to consumer taste tests, you can gain valuable information about the perceived tastes of your product and, crucially, its ability to appeal to consumers. You can uncover small but meaningful details that can transform the ability of your product to meet the demands of your target audience.
Just a slight tweak to a recipe can change the fortunes of an ailing product or dramatically improve the sales of a new product upon launch. Without consulting consumers’ palettes beforehand, you may have to invest a lot of development time and money to manufacture a product that consumers actually want.
So, not only can you improve sales, but you can also avoid that significant investment in time and resources by conducting straightforward consumer taste tests with experienced and accredited research partners.
If you find yourself stuck wondering what it is that competitor products have that your offerings don’t, customer taste tests may reveal the answer. By stacking your product up against market leaders, you can begin to develop deeper insights into the flavour profiles and perceived tastes that are winning over your target market.
It could be that you may have overlooked an essential ingredient that your customers look for when buying products from your category. Or perhaps your product’s texture or physical size is deemed undesirable by consumers. Either way, by gaining those critical insights from taste testing, you can make the necessary adjustments to your product before it hits the market and is met with a lukewarm consumer reception.
With the nature of supermarket listings, if your product is to gain a spot, it has to knock another product from your category off the shelves. Without compelling evidence, that’s not a decision most supermarket buyers will make.
What more compelling evidence could you have than empirically proving that your customers prefer your product over competitors or even the current market leader? Consumer taste tests can reveal that consumers prefer your product’s flavour and taste profile over competitors, which will help make your case to a supermarket buyer.
If you never invest in this critical element of consumer research, securing supermarket listings could prove an insurmountable task.
Wirral Sensory Services has provided consumer taste-testing services to leading international brands for close to three decades. With our research expertise and enormous pool of taste testers, we can deliver the data, insights, and evidence you need to create market-leading products.
Our range of services are designed to help you reduce costs, maximise sales, and understand exactly what your consumers want from your products.
So, if you are looking to bring a new product to market, or improve the market acceptance of an existing product through reformulation, then make sure to get in touch with a member of our expert team today to discuss your consumer taste testing requirements.