Product Optimisation

Product Optimisation is a powerful tool that allows us to understand what it is that consumers want from their products and therefore assist clients with developing their products and ultimately creating the ‘gold standard’ product.

Product Optimisation combines sensory profiling with consumer taste testing. Firstly, our trained sensory panel will measure key parameters of the products to allow the generation of product profiles. Consumer taste testing then shows us which products consumers prefer. Combining this information then allows us to understand WHY it is that consumers prefer the products that they do and therefore offer guidelines to our clients for developing the best possible tasting products, and therefore maximising sales.

Specific benefits of this type of research include:

  • Knowledge of the sensory profiles of your own and competitor products
  • Understanding how development products differ in sensory terms to those already in the marketplace
  • Understanding which products consumers prefer the most and why
  • Knowledge of the ‘key drivers’ towards consumer liking of the product type
  • Understanding the product profile of a ‘gold standard’ product
  • Providing guidelines for improving your product and developing the best possible product in the marketplace

The Case Study

The Request

The Methodology

The Result

The Action