If you have a new product that you would like to launch, it makes sense to gauge consumer response from your target audience.
Product acceptance research allows you to see what the average consumer truly thinks of your product. You will get detailed analysis of product performance, broken down by specific attributes, which you can use to make any necessary tweaks to your product. The data can also be used to validate how good the product is and how likely it is to succeed in a competitive market place.
Positive results can also be instrumental in providing reassurance to retailers that there is a demand for the product, it is of high quality, and therefore likely to be a success.
This type of research can be done in a central location with strict scientific conditions or as a home use test where consumers use / eat the product in their normal manner.
The Case Study
A client wanted to introduce a new, premium hot dog product to a major retailer but needed independent evidence to show the product was of a high quality and would be welcomed by category purchasers within the retailer.