If you have a new product that you would like to launch, it makes sense to gauge consumer response from your target audience.
Product acceptance research allows you to see what the average consumer truly thinks of your product. You will get detailed analysis of product performance, broken down by specific attributes, which you can use to make any necessary tweaks to your product. The data can also be used to validate how good the product is and how likely it is to succeed in a competitive market place.
Positive results can also be instrumental in providing reassurance to retailers that there is a demand for the product, it is of high quality, and therefore likely to be a success.
This type of research can be done in a central location with strict scientific conditions or as a home use test where consumers use / eat the product in their normal manner.
A client wanted to introduce a new, premium hot dog product to a major retailer but needed independent evidence to show the product was of a high quality and would be welcomed by category purchasers within the retailer.
A central location taste test was carried out using 100 consumers from the target demographic; all branding details were removed to ensure a fair test based on the product alone.
The product was assessed against a number of key criteria designed to explore consumer liking of appearance, aroma, flavour and texture qualities, along with an overall score.
The results of the test showed that the product was almost unanimously welcomed by the consumers; it provided powerful evidence for the client to take to the retailer to demonstrate the product would be successful if launched in their stores.
The client was able to take the positive results to the retailer to add weight to their claim about the quality of the product. As a result, the product is now on shelf in one of the UK’s largest retailers.