Product Acceptance

A client wanted to introduce a new, premium hot dog product to a major retailer but needed independent evidence to show the product was of a high quality and would be welcomed by category purchasers within the retailer.

A central location taste test was carried out using 100 consumers from the target demographic; all branding details were removed to ensure a fair test based on the product alone.

The product was assessed against a number of key criteria designed to explore consumer liking of appearance, aroma, flavour and texture qualities, along with an overall score.

The results of the test showed that the product was almost unanimously welcomed by the consumers; it provided powerful evidence for the client to take to the retailer to demonstrate the product would be successful if launched in their stores.

The client was able to take the positive results to the retailer to add weight to their claim about the quality of the product. As a result, the product is now on shelf in one of the UK’s largest retailers.