The majority of our research with children is conducted through home use tests. Whether assessing food and beverage products, toys, games or personal care products, we can provide feedback directly from your target audience.
There are key differences in research methodology when testing with children, compared to adults. For example, when conducting children’s research, we work closely with clients to develop specialised questionnaires suitable for younger children.
Wirral Sensory Services has tested children’s food and beverage products for a major supermarket since 2003 and we have built up an extensive database of families who have agreed to take part in children’s testing. Strong relationships with schools, playgroups, and activity groups mean we have an extensive pool of children to call upon for testing.
The Case Study
A client wanted to assess how their children’s biscuits compared with market leading varieties to ensure their product was still considered one of the best available. There was a range of products to be assessed and a number of competitor products for comparison.