ctrlalt, Author at Wirral Sensory Services

Food Concept Testing: How to Validate Your Next Delicious Idea

Food concept testing is an essential part of the product development process in the food industry. It involves gathering feedback from potential customers to evaluate a new food product’s viability before investing time and resources into its production. By conducting concept testing, food companies can identify potential flaws in their product ideas and make necessary adjustments to ensure they meet consumers’ needs and preferences. This comprehensive guide will examine how you conduct this type of product research. But first, let’s weigh the pros and cons of going down this route before launch.

How Sensory Evaluation Aids in Sustainable Product Development

While you may not have thought it, sensory evaluation and sustainability are actually interconnected aspects of product development that contribute to a product’s overall success and environmental impact. The connection between sensory evaluation and sustainability lies in consumer acceptance, preference, and perception of sustainable products, which all combine to significantly influence their adoption rate and market success.

7 Tips for Conducting Successful Home Use Testing with Consumers

Home use testing is an established market research tool, enabling companies to gather valuable insights into consumer behaviour and preferences in real-life situations. However, companies need to follow best practices to ensure that their testing produces reliable results and accurate insights.

Sensory Evaluation Case Studies: How Top Brands Have Honed Their Products

In the competitive world of consumer goods, sensory evaluation plays a crucial role in developing and refining products that stand out from the crowd. As our senses greatly influence our purchasing decisions, understanding and optimising the sensory attributes of a product is vital for success.

Sensory Evaluation

Wirral Sensory Services are one of the UK’s leading providers of sensory evaluation services. Our expert panellists boast excellent acuity and sensory perception, and our in-house research team can provide a tailored service to suit your needs. But, just in case you’re wondering if sensory evaluation is something your brand might want to pursue, it’s […]

Sensory Testing: The Key to Developing Competitive Products in the Food Industry

Food products must taste good, look appealing, and have the right texture to succeed. That’s why so many brands turn to sensory testing. In short, it helps food manufacturers understand how consumers will perceive their products by evaluating the sensory properties of the food, such as appearance, taste, aroma, and texture.

What Aspects of Food Products are Measured During a Sensory Taste Test?

When developing and marketing food products, ensuring that they appeal to consumers is essential. Many factors will influence a purchasing decision, including the food’s packaging and taste. This is where sensory taste testing comes in. In short, it’s one of the most effective methods to evaluate the sensory characteristics of a food product.

The Importance of Consumer Research in Understanding Customer Needs

Understanding customer needs is crucial for any brand because it helps them develop products that meet the preferences and expectations of their target audience. For instance, if you’re a food or drink brand, conducting consumer research allows you to better identify your customers’ taste preferences, dietary requirements, and lifestyle choices.

5 Ways You Can Utilise the Results of a Sensory Taste Test

Sensory taste tests are a vital part of developing and evaluating food and drink products. They deliver a wide range of insights influencing product decisions, from flavour and taste profiles to texture and appearance.

Consumer Research

All market-leading products depend on consumer research to achieve success. Without consumer feedback, companies can’t make informed decisions about their products either before launch or after they’ve been on the market for a while.