Taste testing is a vital component of consumer research for food and beverage companies. It allows manufacturers to identify potential problems with their products, gauge consumer acceptance, and make necessary adjustments prior to widespread distribution.
Continue readingSensory testing is a vital component of product development for many leading brands. It allows manufacturers to assess how a product will be perceived by consumers and make necessary adjustments before it hits the market. Sensory testing can provide invaluable insights into consumer preferences and help ensure that products meet or exceed customer expectations.
Continue readingHome use product testing is an excellent way to develop critical insights about how a product will perform once it hits store shelves. In some cases, it can even revive a failing product by allowing manufacturers to better understand how customers interact with it.
Continue readingThe colour of your packaging plays an integral role in the way consumers perceive your product. In fact, 85% of customers buy products based on colour alone. And yet, many companies overlook the importance of colour in their packaging design.
Continue readingSensory testing plays a vital role in the development of food products. It helps ensure that products are appealing to consumers and that they contain many of the traits of current market leaders.
Continue readingWith a 30-fold increase in the number of vegans over the last 15 years, food brands are now in a race to tap into this ever-growing market. And while there’s been an explosion of plant-based products, from vegan cheese to plant-based meat, the development of plant-based foods replicating the full range of textures and flavours that we associate with animal-based foods is still lacking.
Continue readingPlenty of home, food, and beverage products focus almost exclusively on the under-18 market. Items, including yoghurts, cereals, and toys, are all heavily advertised to children, so it’s no surprise that companies want to know what young consumers think about their products and how to make them even better.
Continue readingHome use testing (HUT), or in-home use testing (iHUT) as it’s often referred to, describes the process of using a product in a target consumer’s home and gathering feedback concerning a product’s performance in its intended setting.
Continue readingWhen conducting consumer testing, blind taste tests are a valuable tool in gathering consumer feedback without being influenced by other factors such as branding, price, packaging etc. In a blind taste test, participants are given products to sample without knowing which brand they are trying. This allows testers to focus purely on the taste, smell, and texture of the product in order to make an unbiased judgement.
Continue readingSensory testing is an integral part of product development in the food and beverage industries. The process helps establish the sensory profile of a product and can identify potential off-flavours or other sensory defects.
Continue reading