Fragrance plays a vital role in so many products. From detergents to deodorants, how a product smells influences how people feel about it. It can be the difference between a product feeling luxurious or cheap, natural or synthetic. That’s why manufacturers must get the fragrance of their products just right.
But how do you go about doing that? How do you ensure that the fragrance in your product is perfect for your target market?
The answer lies in fragrance testing and making decisions based on objective, scientifically sound data. Using the latest technology and highly trained assessors, you can ensure that your product’s fragrance is right.