When carrying out consumer research, the chances are that you’ll need to enlist the services of an experienced consumer testing company to ensure that the process is conducted smoothly and to the highest possible standards. However, with so many different consumer testing companies to choose from, it can be tricky to decipher which one will be the best fit for your brand.
With that in mind, here are five key elements you should look out for when choosing a consumer testing company.
Across any industry, the tell-tale sign of any reputable business is its track record. How long a business has been operating often correlates with the quality of its services.
Consumer testing is no different. You should look for a consumer testing company that has been in operation for many years, if not decades, and has worked with a range of clients from different industries. This will give you a good indication that the company is experienced and knowledgeable in the field of consumer research.
While a long and distinguished operating history is usually a significant positive indicator of a company’s performance, it’s also important to check the company’s more recent reputation. One of the best ways to do this is by reading online reviews. Look for consumer testing companies that generally have positive reviews across a range of different sites.
In addition, check to see if the company has any testimonials from previous clients on their website. If they do, make sure to read through them carefully to see if the company is consistently providing a high level of service and if they have delivered excellence in an area in which you would like to focus your research efforts.
Any good consumer testing company should be flexible to the needs of a brand. In consumer research, there’s no such thing as a one-size-fits-all approach. An established brand and a startup company will need very different approaches to their consumer testing, so a company should be happy to accommodate these requirements.
A consumer testing company that’s worth its salt will work with you to devise a bespoke consumer research project that meets your specific needs, rather than trying to force a square peg into a round hole.
The consumer testing company you choose should be well-versed in delivering a number of consumer research services. From taste testing to focus group studies, home use testing, efficacy testing and beyond – a well-respected consumer testing company should be able to offer all of these services and more.
A company offering a broad spectrum of consumer research methods will give you the confidence that they’re experts in the field of consumer testing and that they’ll be able to handle any consumer research request you have.
Who does your prospective consumer research partner currently work with? Does their client list include some of the biggest international names in your industry? If so, chances are they’re doing something right.
A consumer testing company with an impressive client list is likely to have the experience, personnel, and resources to carry out your consumer research project to the highest possible standards.
Choosing a consumer testing company doesn’t have to be a daunting task. By looking out for these five essential elements, you can be sure that you’re choosing a company that will deliver high-quality consumer research results to help your brand make informed decisions about product development and marketing strategies.
At Wirral Sensory Services, not only have we been in operation for a quarter of a century, but we also boast a client list including some of the biggest names in the food and drink industry, offer a broad spectrum of consumer research services, and can demonstrate the quality of our work through our dozens of five-star reviews on platforms such as Google.
What’s more, our team of consumer research experts are on hand to devise a tailor-made strategy for your brand, ensuring that you get the most out of your consumer research project.