Sensory services are key in the development of successful products, particularly in the food and beverage industry. By investigating, measuring, and reporting how consumers interact with products, we can help you to design and improve products to better meet consumer needs.
At Wirral Sensory Services, we offer a range of services to support product development, from taste testing to product acceptance. Our team of experts have a wealth of experience in the food and beverage industry and are passionate about helping businesses of all sizes to succeed.
What Sensory Services Does WSS Offer?
Our consumer research methodologies cover all the senses, from visual and texture analysis to aroma and taste testing. We also offer services such as product benchmarking, where we compare your product against market-leading competitors to objectively analyse areas for improvement.
Our sensory panels are made up of experts with above-average sensory acuity, and they can notice even the subtlest changes in flavours, texture, smell, and appearance. This, combined with our state-of-the-art facilities and equipment, means that we can provide accurate and reliable results that you can use to take actionable steps to improve your product.
What Benefits Do Sensory Services Offer Brands?
There are many benefits to incorporating sensory services into your product development. Firstly, by subjecting your products to sensory scrutiny, you can learn how and where your product differs from the competition. Knowing what areas need improvement will help you to focus your development efforts more effectively.
Additionally, by understanding how consumers interact with and perceive your product (by submitting them to sensory consumer taste tests), you can develop products that better meet their needs and expectations. Ultimately, this will lead to happier customers and increased sales.
Lastly, you can receive objective, scientifically-obtained data regarding the sensory performance of your product in a language you can understand. With the insights gained from our sensory services, you can confidently make decisions about your product development.
Why Choose WSS for Sensory Services?
First and foremost, our track record speaks for itself. Our client list includes household-name international brands, such as Subway, Sainsbury’s, Marks & Spencer, Butterkist, and Costa Coffee, to name but a few. The fact that we are trusted by some of the world’s leading brands is a testament to the quality of our services.
Secondly, our people are experts in their field. They can interpret data obtained from our sensory research and transform it into actionable insights that deliver tangible results for our clients. Our sensory panellists are also highly-trained and have a wealth of experience in the sensory profiling of food and beverage products.
Lastly, sensory services only represent a fraction of the research services we offer at Wirral Sensory Services. We also provide consumer research, packaging design consultancy, and much more. So, if you are looking for a holistic and comprehensive approach to product development, we are the company for you.
Contact WSS Today Regarding Our Sensory Services
If you would like to learn more about our sensory services or any of the other research services we offer, please don’t hesitate to get in touch. One of our friendly and experienced team members will be more than happy to discuss your requirements with you in further detail.
Alternatively, you can browse our full range of consumer and sensory research services here. No matter where you are in your product development journey, we look forward to helping you to take your product to the next level soon.