Why Taste is So Vital for Food Products

Did you know that of 12,000 food product launches across Europe, 76% fail to retain their listing after 12 months? Worse, as many as two-thirds even fail to reach the milestone of 10,000 units sold. If you’re in the final stages of launching a new product or revamping an existing one, those statistics make brutal reading.

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Taste Testing Company

When developing food and drink products, taste plays a pivotal role in consumer acceptance. That’s why leading food brands and manufacturers team up with taste testing companies to gather crucial insights into how their products perform within target demographics before investing in production or marketing campaigns.

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Sensory Food Testing

Sensory testing (or sensory profiling as it’s often referred to) involves the objective evaluation of food (and beverage) products based on the five senses. Rather than using members of the public, sensory food testing required trained panellists who evaluate products based on sensory factors such as smell and taste.

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How To Make Your Product’s Rebrand A Success

Rebranding, renaming or revamping existing products can be a worthwhile endeavour for products in desperate need of a new lease of life or a significant sales boost. But rebranding is not without risk, and getting it wrong can be incredibly costly both in terms of brand reputation and resources spent. Even the biggest brand names in the world have made costly errors before, as we shall now explain.

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The Challenges Of Central Location Testing

Central location testing (CLT) is a vital piece of the puzzle for brands looking to gain consumer insights into their products. CLT is a qualitative market research approach in which research takes place in a specific, controlled environment such as a testing lab, restaurant, shopping center, department store or other suitable locations where the brand wants to have a presence.

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Product Concept Testing

Product concept testing is an early market research method that maximises the odds of you launching a product that people want to purchase. You explore the viability of a product with its target consumer early on and improve its development from the feedback and data acquired from the testing.

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How Consumer Taste Tests Boost Your Brand’s Product Performance

Consumer testing forms one of the cornerstones underpinning any leading brand’s success. For those competing in the food and beverage industry, consumer taste tests, in particular, provide vital data and insights that can give your brand an edge over the competition. With that in mind, let’s look in more detail at why consumer taste tests often hold the key to success for consumer products.

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3 Reasons Why Product Concept Testing is So Important

History is littered with mistakes made by brands launching products without conducting the necessary research. Who can forget the launch of the “New Coke” in the 1980s (which lasted all of two weeks) or the flop that was Google Glass? The latter example proves that even the most innovative of companies can badly miss the mark with their consumers.

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What Are the Most Common Types of Food Product Testing?

When bringing a food product to market, there are a whole host of product testing methods you could undertake before reaching the launch stage. But which ones are the most important and therefore used the most? In this post, we’ll take a look at the product testing methods you are most likely to use on your new or reformulated food product.

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