Wirral Sensory Services

Consumer Panels for Pet Food Products

Get in-depth consumer feedback on taste, texture, scent and usability. Our pet food consumer sensory panel helps you refine and perfect your pet products for market success.

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Precision Testing
with Real Pets

Our pet food panel tests pet food, toys, and accessories in real-world conditions, providing data on palatability, durability and scent to help you enhance product performance and market success.

Palatability and texture analysis
Behavioural and usability studies
Independent, unbiased testing

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Our WSS App & Sensory Software – Supporting Accurate Testing

Our pet food app finds the perfect testers by matching your product with pets based on breed, age, diet and play habits. This targeted approach ensures more precise, actionable insights for your brand.

Matches products with ideal testers
Gathers real-time feedback
Provides detailed consumer insights

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Smart Taste Tester Matching for Reliable Results

Actionable Insights to Optimise your Product

We transform data into clear, actionable insights, helping you understand what works, what doesn’t, and how to refine your product for greater market success.

Clear reports with key insights
Custom plans for improvement
Launch your product with confidence

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Your Questions, Answered

Have questions? We’ve got answers. Find out how pet food testing works, what to expect, and how it can help optimise your pet products.

What is pet food testing?

Our pet food research services aid manufacturers in making evidence-based decisions and substantiating their product claims. We conduct thorough studies to validate the health benefits and efficacy of specific ingredients, formulations, or dietary approaches.

How long does the process take?

This all depends on the objectives and amount of products to be tested. However, a typical project will take around 2 weeks.

How does the selection process work?

We have an extensive database of pet owners who will be invited to participate in specific projects through our app, provided they meet the necessary demographic criteria.

What kind of data will I receive?

You will receive a comprehensive report outlining all the stastical analysis of the research along with reccomendations.

What type of pet products can be tested?

Everything and anything, from wet food to dry food, toys and accesories and much more.

How can I get started?

Simply get in touch via the contact form and will get back to you with 1 working day.

Proven Results for Pet Brands

See how our pet food testing has helped pet brands optimise their products. Our case studies showcase real-world success stories, highlighting how data-driven insights led to improved product performance and market success.

25%
Sales Increase

A leading pet food company refined their kibble formula after sensory testing revealed 80% of dogs preferred a new texture.

45%
Customer Satisfaction

Testing showed that dogs preferred natural rubber over synthetic materials, leading to a higher customer satisfaction rate.

32%
Repeat Purchase

After addressing key feedback from our panel on taste and texture, the brand saw a 22% increase in repeat purchases.

Get Expert Insights on your Product

Want to refine and optimise your pet products with expert pet food testing? Get in touch today for a free consultation and see how our pet food panel can help your brand succeed.