Consumer testing is a vital part of developing industry-leading products, yet many fledgling brands try to bring a product to market without conducting any. Even established brands can make the mistake of not thoroughly carrying out consumer testing on a reformulated product and become shocked when the relaunch doesn’t go to plan (remember the “New Coke” disaster of the 1980s?).
Continue readingProduct benchmarking is a vital process that ensures your product is up to scratch. Yet, despite its importance, many brands forgo this vital aspect of consumer research. So with that in mind, let’s examine product benchmarking in more detail and explain why, when executed correctly, it can help your brand deliver a product that is head and shoulders above competitors.
Continue readingCentral location testing is a vital piece of the puzzle for brands looking to gain consumer insights into their products. They tend to occur in neutral environments such as shopping centres, department stores, or other locations where the brand wants to have a presence.
Continue readingAccording to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch.
Continue readingAccording to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch.
Continue readingAccording to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch.
Continue readingAccording to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch.
Continue readingAccording to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch.
Continue readingAccording to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch.
Continue readingAccording to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch.
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