ctrlalt, Author at Wirral Sensory Services - Page 4 of 8

Who is an Efficacy Testing Service Most Useful For? Brands or Consumers?

When trying to prove the effectiveness of a product, using an efficacy testing service is an obvious choice. But who does this type of testing benefit the most? Is it more useful for brands to test their products before releasing them to the public, gathering data, assessing performance, and making changes based on the findings?

Read More

Taste Testing Companies

Taste testing is a vital component of consumer research for food and beverage companies. It allows manufacturers to identify potential problems with their products, gauge consumer acceptance, and make necessary adjustments prior to widespread distribution.

Read More

Sensory Testing

Sensory testing is a vital component of product development for many leading brands. It allows manufacturers to assess how a product will be perceived by consumers and make necessary adjustments before it hits the market. Sensory testing can provide invaluable insights into consumer preferences and help ensure that products meet or exceed customer expectations.

Read More

5 Things You Need to Know About Home Use Product Testing

Home use product testing is an excellent way to develop critical insights about how a product will perform once it hits store shelves. In some cases, it can even revive a failing product by allowing manufacturers to better understand how customers interact with it.

Read More

What Packaging Research Reveals About the Colour of Your Brand’s Products

The colour of your packaging plays an integral role in the way consumers perceive your product. In fact, 85% of customers buy products based on colour alone. And yet, many companies overlook the importance of colour in their packaging design.

Read More

What Are Some of the Most Common Sensory Testing Methodologies?

Sensory testing plays a vital role in the development of food products. It helps ensure that products are appealing to consumers and that they contain many of the traits of current market leaders.

Read More

How Sensory Testing Helps in the Development of Plant-Based Food Products

With a 30-fold increase in the number of vegans over the last 15 years, food brands are now in a race to tap into this ever-growing market. And while there’s been an explosion of plant-based products, from vegan cheese to plant-based meat, the development of plant-based foods replicating the full range of textures and flavours that we associate with animal-based foods is still lacking.

Read More

5 Tips for Conducting Consumer Research with Children and Young People

Plenty of home, food, and beverage products focus almost exclusively on the under-18 market. Items, including yoghurts, cereals, and toys, are all heavily advertised to children, so it’s no surprise that companies want to know what young consumers think about their products and how to make them even better.

Read More

What Are The Advantages Of Home Use Testing?

Home use testing (HUT), or in-home use testing (iHUT) as it’s often referred to, describes the process of using a product in a target consumer’s home and gathering feedback concerning a product’s performance in its intended setting.

Read More

What is a Blind Taste Test?

When conducting consumer testing, blind taste tests are a valuable tool in gathering consumer feedback without being influenced by other factors such as branding, price, packaging etc. In a blind taste test, participants are given products to sample without knowing which brand they are trying. This allows testers to focus purely on the taste, smell, and texture of the product in order to make an unbiased judgement.

Read More