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Food Tasting Research

Food Tasting Research

Food tasting research is a vital stage in the ongoing management and development of any new products. From gathering actionable customer insights to benchmarking items against their competitors, gaining objective tasting feedback is critical to market success. Without this type of research, there’s no way to gauge the unbiased opinions of your target consumer segment.  

But food tasting research has many elements, methodologies, and participants. So let’s explain a little more about what goes into this wide-ranging discipline. 

What Is Food Tasting Research?

In many ways, food tasting research is precisely as it sounds. It’s market research that involves trained assessors, members of the public, and even children, tasting food in a controlled environment to provide actionable feedback and objective evidence to support claims made on the packaging of products. 

It’s useful in all kinds of situations. For instance, a brand may want to use taste testing to benchmark their products against competitors or establish whether a new product formulation or recipe is worse, similar, or much better than the original.

By contrast, a company may want to carry out extensive food tasting research, including tasks such as sensory profiling and consumer taste testing, to understand what it is that consumers want from their products. They can then use that information to optimise and further develop their products into best-in-class performers.

Why Is Food Tasting Research So Important?

In short, customers don’t buy food products if they don’t like their taste. The way a product tastes in the eye of a consumer is the most critical metric in the food industry. That’s why leading brands continually invest in market research that involves food and taste testing to ensure that their products perform as desired within their target consumer base.

Since food testing research is frequently carried out in controlled environments, it also gives you the opportunity to gain valuable insights into how your target customers feel about your products (as well as those of your nearest competitors), free of any bias.

What Does Food Tasting Research Involve?

There are several services contained within the umbrella of food tasting research. Taste testing and sensory profiling are critical pillars in food tasting research. The former measures the opinions of members of the public in a central location test, whereas the latter uses trained expert panellists to objectively assess products against key parameters in a controlled environment.

But there are other specialist services such as performing children’s testing, which usually takes place in a domestic home environment. Product optimisation is another research exercise that combines information provided in both taste testing and sensory profiling to create a roadmap toward creating the most successful product in a specific category.

Why Choose Wirral Sensory Services For Your Food Tasting Research Requirements?

Here at Wirral Sensory Services, we’ve been carrying out unbiased food tasting research since 1997. Our clients include some of the leading food and beverage brands in the UK, who trust us to carry out a broad spectrum of taste-related research projects on their behalf. 

We offer a completely bespoke food tasting research services. Our consumer and market research projects are always tailored to your timescales, budget, and objectives. We understand the importance of our work and always aim to produce data and insights that help you deliver the best possible food products.     

So whether you are a start-up company looking to develop a new product range, or you’re a well-established brand looking to evaluate new recipe ideas, our unbiased and robust food tasting research can help your business succeed.