In the competitive world of consumer goods, sensory evaluation plays a crucial role in developing and refining products that stand out from the crowd. As our senses greatly influence our purchasing decisions, understanding and optimising the sensory attributes of a product is vital for success.
It’s a vital part of the process for many leading companies. So with that in mind, let’s look at some sensory evaluation case studies showcasing how top brands like Nestlé, Ben & Jerry’s, Starbucks, and Impossible Foods have effectively harnessed sensory evaluation techniques to perfect their offerings and maintain their market-leading positions.
Nestlé has a long history of using sensory evaluation to ensure the quality and appeal of its products.
The Nestlé Research Centre in Lausanne, Switzerland, employs a team of sensory scientists who work on various aspects of product development, from flavour and texture optimisation to packaging and shelf life.
One example of their work was the development of a new, creamier formulation for Nesquik chocolate milkshake powder that better dissolved in milk and reduced sugar content by 15%.
Ben & Jerry’s, the iconic ice cream brand, is known for creating unique and innovative flavours.
The company often tests new flavour ideas and combinations through extensive sensory testing before launching them. Their unique limited edition flavours, such as “Netflix & Chilll’d” and “Chip Happens,” are the results of thorough sensory evaluation, including sensory profiling and consumer taste tasting.
Starbucks has a long history of utilising sensory evaluation to develop new beverages and food items for its menu. One of the most famous examples is the seasonal Starbucks Pumpkin Spiced Latte, which has its own army of devout fans.
Before its release in 2003, Starbucks conducted rigorous food concept testing and sensory evaluation to fine-tune the flavour and texture of the drink. The Pumpkin
Spice Latte has since become a seasonal favourite among customers and continues to perform well, year after year.
Impossible Foods is a more recent example of sensory evaluation playing a pivotal role in successful product development.
The plant-based meat substitute company is known for its relentless pursuit of creating the perfect meat alternative. Their flagship product, the Impossible Burger, underwent years of sensory evaluation to ensure the taste, texture, and aroma closely resembled that of beef.
Their continuous efforts to improve their products, and subsequent success, are a testament to the power of scientific sensory testing.
Sensory evaluation has proven to be essential in the success of top brands such as Nestlé, Ben & Jerry’s, Starbucks, and Impossible Foods.
By understanding and optimising the sensory attributes of their products, these companies have created offerings that resonate with their target audience and maintain their market-leading positions.
If you’re looking to elevate your products and stay ahead of the competition, partnering with a leading research firm like Wirral Sensory Services can provide you with the expertise and insights needed to make informed decisions.
With our team of skilled sensory professionals, we can help you harness the power of sensory evaluation to refine your products and ensure they stand out in crowded marketplaces.
So don’t hesitate to get in touch with Wirral Sensory Services today and discover how our industry-leading sensory evaluation services can support your brand’s growth and success.