Home Use Testing | In Home Product Testing (HUT) | Wirral Sensory

Home Use Testing (HUT)

Home Use Testing (HUT) is the process of supplying test products to consumers to evaluate in their own home environment. This methodology can be used to test new recipes or products, support product or pack claims, carry out children’s research, or conduct competitor comparison analysis.

Sample Methodology:

  1. Samples are prepared, coded and bagged in our facilities by our trained staff.
  2. Consumers collect samples from a central location and are given clear instructions on the test requirements to ensure they fully understand how to complete the evaluation.
  3. Respondents are guided on how to complete the questionnaires accurately and within the required timeframe.
  4. Signed confidentiality and test instruction declaration sheets are collected where required.

Why is Home Use Testing so Valuable?

Home Use Testing (HUT) enables brands to gain rich, real-world consumer insight by allowing products to be tested in the environment where purchase decisions are truly formed, at home.

Ideal for both new and existing products, HUT delivers robust, actionable insight across sensory performance, usability and overall appeal. It is particularly effective for product and recipe optimisation, pack and claim validation, usage and experience testing, children’s research and competitor benchmarking.

Home Use Testing at Wirral Sensory Services

Real-Life Testing That Fits Your Timescales

Tests can be run over a number of days or weeks, depending on your objectives and timelines, allowing you to capture genuine consumer feedback as products are used in real life. This approach provides a clear understanding of how perceptions evolve over time, delivering insight you can trust.

Projects can be turned around in as little as three weeks, from initial briefing to final reporting.

We work closely with you to define the most appropriate participant demographics and ensure testing is delivered efficiently and to the highest professional standards.

If you would like further information or to discuss a particular project with us then please get in contact with me by emailing: dbarry@wssintl.com or calling: 07779 333 494.

The Case Study

The Request

The Methodology

The Result

The Action