Wirral Sensory Services Archives - Wirral Sensory Services

Optimising your product without losing flavour

There isn’t a brand in the world that doesn’t want to improve its products. That could mean making them healthier, cheaper, more sustainable, or in some cases, compliant with new regulations. The challenge is, making the necessary changes, without losing the taste consumers love – and that’s where product optimisation comes in. At Wirral Sensory […]

Understanding the process: benefits of sensory science

Have you ever taken a moment in your busy schedule to consider why some products become instant favourites, while others, barely make it off the shelf? Well, that’s it’s not down to luck, it’s down to sensory science. Behind every mouth-watering sauce, perfectly balanced soft drink, or satisfying snack, lies a story and sensory testing […]