Home use product testing is a cornerstone consumer research methodology for many industries. Home use product tests are a type of consumer research in which products are sent to consumers’ homes for them to test in their everyday environment. This allows manufacturers to get feedback on how their products perform in the real world, as opposed to a controlled laboratory setting.
Many different types of products can be tested using a home use product testing service. So, with that in mind, let’s take a closer look at some of the most popular product types evaluated using this methodology.
It will come as no surprise that beauty and personal care products are often put through a home use product testing service. While many (if not all) of these types of products (such as deodorants and makeup) will have undergone scientific testing and even clinical trials in a laboratory setting, manufacturers need to understand how their products perform when used in the real world.
This is especially important for products applied to the skin, as everyone’s skin is different, and what works for one person may not work for another. A home use product testing service allows manufacturers to get feedback from a wide range of consumers with different skin types about how their products perform in their intended settings.
Household cleaning products are another category of products often put through a home use product testing service. This is because, although these products may be very effective in a laboratory setting, they need to be able to stand up to the rigours of everyday use.
Cleaning products are often used in a variety of different ways and on a variety of different surfaces. So, it’s essential for manufacturers to get feedback from consumers about how their products perform in the real world.
Furthermore, as was aptly demonstrated by the home use testing of Febreeze, manufacturers can use these studies to better understand the motivations and habits of their target consumers.
Food and drink products are another category of items frequently put through a home use product testing service. This is because it’s important for manufacturers to understand how consumers use their products in domestic settings such as the kitchen, and to get feedback about any issues encountered when cooking or preparing food and drink.
In many cases, the results of home use product tests can be used to improve the packaging or formulation of products so that they are more convenient and easy to use. This can be particularly important for products targeted at busy families or working professionals who don’t have a lot of time to prepare meals from scratch.
As a leading consumer research company with over two decades of experience, WSS has a wealth of experience in conducting home use product tests for a wide range of clients. We have an extensive database of panellists who are experienced and familiar with a wide range of product types and evaluation methodologies.
So, if you’re looking to conduct a home use product test, please don’t hesitate to contact us today. We’ll be more than happy to discuss your specific requirements and provide you with a competitive quote for our home-based research services.