Home Use Product Testing
Home Use Product Testing
Home use testing (often abbreviated to HUT) is an essential part of new and existing product development. It allows for a personal and more objective research outcome, as participants can interact with the product in their own homes.
Gaining insight from your target consumers using products in their intended setting is critical for improving the chances of a product’s market success.
So how can you start home use testing your product?
What Is Home Use Product Testing?
As the name suggests, home use testing refers to consumer market research that takes place primarily in the homes of typical private citizens. This differs from central location testing market research, which often takes place in scientific or laboratory settings.
Home use testing is typically conducted over a set period of time. This allows participants to be fully immersed in the product testing process, and they get to engage with the product over its intended usage cycle. Home use product testing is particularly useful in testing health and beauty products, cleaning products, certain long-life foods, and tools or appliances.
Why Is Home Use Product Testing So Vital?
No company plans on releasing a defective product, especially not if that product is intended for daily use in homes across the UK.
Home use testing is crucial for companies who develop domestic products as it allows them to test their prototypes safely before launching it. As home use testers use the product, they provide feedback through surveys, interviews, or by logging daily comments. This real-life feedback can help companies correct unforeseen product flaws or improve existing products.
The nature of home use product testing provides a more accurate assessment of consumer satisfaction levels. Gaining this insight before a product launch offers companies an opportunity to make key changes to increase overall market appeal.
Testing the products in this manner protects the company too, as they are not blindly entering the market. Instead, they have a clearer understanding of the various consumer satisfaction criteria, insights concerning what attracts customers to their products, and can model more accurate performance projections.
What Does Home Use Product Testing Involve?
The first step in home use product testing involves choosing an experienced research company, like Wirral Sensory Services. They can simplify the research process, while simultaneously providing reliable methodology. Feedback can be gathered at participants’ households, online, or even through questionnaires.
Once the methodology has been chosen, the next step is finding appropriate participants. After the participants have been selected, they are sent the sample product and a detailed set of instructions. Participants also sign a confidentiality agreement and declaration sheet, which is collected on the day the sample product is delivered.
After participants have lived with and used the product for the set period of time, their feedback is collected and generated into a comprehensive report, to be used by your company. The feedback can be collected by follow-up phone call or online survey to gain insight on the product’s performance. In some instances, interviewers can arrange home visits too.
Why Choose Wirral Sensory Services For Your Home Use Product Testing?
Wirral Sensory Services are industry leaders in product research. Over the last 20 years our research methodologies have helped various brands launch successful products.
One of the key market research methods we use is home use product testing. We have worked with many companies to determine the appropriate participant demographic, design research materials that will result in useful, actionable feedback, and we can do the same for your brand.
Our home use product testing continues during the pandemic after devising and implementing stringent COVID-19 protocols to ensure participant and researcher safety.
Contact us today to find out how we can get your product market ready.