ctrlalt, Author at Wirral Sensory Services

Food Tasting Research: What’s Involved?

Home Food tasting research is essential for your product’s success. Every year over 300,000 businesses fail in the UK. However, some brands still choose to rush onto supermarket shelves without conducting appropriate food tasting research. Often, their products do not make their way into consumer’s shopping trolleys. Without prior research, they may never find […]

What Are Some of the Different Types of Consumer Testing?

Home In 2020, UK citizens spent over £250m more on groceries each week than in previous years. To take advantage of current consumer spending trends, your product must meet, and in most cases, exceed customer expectations. Consumer testing gives brands the insight they need to develop high-quality products. This form of product testing includes research […]

Central Location Testing vs Home Use Testing: Which is Right for Your Brand?

Home While no brand ever sets out to fail, hundreds of UK food and beverage brands do just that every year. Many of the failures occur because brands simply aren’t meeting their target audience’s expectations. Whether your product packaging is too dull or the taste is too bland, you won’t know what consumers think unless […]

Which Products Benefit From Efficacy Testing

Home Before a product is launched, it must undergo a rigorous testing process to measure its effectiveness. Efficacy testing gives brands the evidence and the certainty that the product will perform as advertised in marketing materials. Some food, beverage, household product brands view efficacy testing as a burden and try to launch products without scientifically […]

Sensory Profiling vs Taste Testing: What’s the Difference?

Home Creating a high-quality product that the market will respond to requires input from experts. Whether you are a startup or an established brand, it is essential to invest in product research that gives you the certainty you need to produce a product that will thrive in your chosen market. With so many research options […]

How to Create Industry-Leading Products With Product Optimisation

Every year thousands of products are introduced to the UK market, but less than 3% of those products will enjoy a successful launch. To overcome the barriers to entry in mature markets, companies have had to find innovative ways to stand out from the crowded grocery store shelf.

Prove Your Product’s Effectiveness with Efficacy Testing

Before launching a functional product, such as deodorant, it is essential to measure its effectiveness. Measuring a functional product’s level of efficacy allows brands to make substantive claims about their product’s performance supported by scientific research.

What Is Central Location Testing?

Home According to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch. Central location testing is essential for your product’s success, as it will provide you […]

What Are Some Of The Different Research Methods Involved In Food Testing?

Food testing is an essential part of the successful launch of any new food product. Market research is essential for food companies because this is one of the most competitive consumer markets.