Blog Archives - Page 13 of 13 - Wirral Sensory Services

Prove Your Product’s Effectiveness with Efficacy Testing

Before launching a functional product, such as deodorant, it is essential to measure its effectiveness. Measuring a functional product’s level of efficacy allows brands to make substantive claims about their product’s performance supported by scientific research.

What Is Central Location Testing?

Home According to researchers, food manufacturers waste more than £30.4 billion a year on failed product launches. However, thorough market research methods, such as central location testing and packaging research, can reduce the likelihood of failing with a new product launch. Central location testing is essential for your product’s success, as it will provide you […]

What Are Some Of The Different Research Methods Involved In Food Testing?

Food testing is an essential part of the successful launch of any new food product. Market research is essential for food companies because this is one of the most competitive consumer markets.