Blog Archives - Page 8 of 13 - Wirral Sensory Services

Which Feedback Methods Are Available with Home Use Product Testing?

Home use product testing offers brands developing products numerous advantages. From observing how a product performs within its intended environment to studying unscripted user behaviour, this type of testing provides brands with a wealth of feedback that can be used to improve product design and functionality.

What Can Your Brand Expect as Part of a Sensory Research Service?

If you’re a startup or established brand looking to secure increased market share, you need to understand your target audience’s preferences. At Wirral Sensory Services, our range of sensory research services help you do just that.

Which Products Are Best Suited to a Home Use Product Testing Service?

Home use product testing is a cornerstone consumer research methodology for many industries. Home use product tests are a type of consumer research in which products are sent to consumers’ homes for them to test in their everyday environment. This allows manufacturers to get feedback on how their products perform in the real world, as opposed to a controlled laboratory setting.

Who is an Efficacy Testing Service Most Useful For? Brands or Consumers?

When trying to prove the effectiveness of a product, using an efficacy testing service is an obvious choice. But who does this type of testing benefit the most? Is it more useful for brands to test their products before releasing them to the public, gathering data, assessing performance, and making changes based on the findings?

Taste Testing Companies

Taste testing is a vital component of consumer research for food and beverage companies. It allows manufacturers to identify potential problems with their products, gauge consumer acceptance, and make necessary adjustments prior to widespread distribution.

Sensory Testing

Sensory testing is a vital component of product development for many leading brands. It allows manufacturers to assess how a product will be perceived by consumers and make necessary adjustments before it hits the market. Sensory testing can provide invaluable insights into consumer preferences and help ensure that products meet or exceed customer expectations.

5 Things You Need to Know About Home Use Product Testing

Home use product testing is an excellent way to develop critical insights about how a product will perform once it hits store shelves. In some cases, it can even revive a failing product by allowing manufacturers to better understand how customers interact with it.

What Packaging Research Reveals About the Colour of Your Brand’s Products

The colour of your packaging plays an integral role in the way consumers perceive your product. In fact, 85% of customers buy products based on colour alone. And yet, many companies overlook the importance of colour in their packaging design.

What Are Some of the Most Common Sensory Testing Methodologies?

Sensory testing plays a vital role in the development of food products. It helps ensure that products are appealing to consumers and that they contain many of the traits of current market leaders.

How Sensory Testing Helps in the Development of Plant-Based Food Products

With a 30-fold increase in the number of vegans over the last 15 years, food brands are now in a race to tap into this ever-growing market. And while there’s been an explosion of plant-based products, from vegan cheese to plant-based meat, the development of plant-based foods replicating the full range of textures and flavours that we associate with animal-based foods is still lacking.