Blog Archives - Page 11 of 13 - Wirral Sensory Services

What Are the Most Common Types of Food Product Testing?

When bringing a food product to market, there are a whole host of product testing methods you could undertake before reaching the launch stage. But which ones are the most important and therefore used the most? In this post, we’ll take a look at the product testing methods you are most likely to use on your new or reformulated food product.

Why Carry Out Consumer Testing?

Consumer testing is a vital part of developing industry-leading products, yet many fledgling brands try to bring a product to market without conducting any. Even established brands can make the mistake of not thoroughly carrying out consumer testing on a reformulated product and become shocked when the relaunch doesn’t go to plan (remember the “New Coke” disaster of the 1980s?).

What Is The Point Of Product Benchmarking?

Product benchmarking is a vital process that ensures your product is up to scratch. Yet, despite its importance, many brands forgo this vital aspect of consumer research. So with that in mind, let’s examine product benchmarking in more detail and explain why, when executed correctly, it can help your brand deliver a product that is head and shoulders above competitors.

What Are The Different Types Of Central Location Testing?

Central location testing is a vital piece of the puzzle for brands looking to gain consumer insights into their products. They tend to occur in neutral environments such as shopping centres, department stores, or other locations where the brand wants to have a presence.

3 Reasons You Should Put Your Product Through Efficacy Testing

Home While you might think that your product offers enhanced performance or lasts longer, you cannot make claims regarding those thoughts without first carrying out robust studies to provide evidential proof. The Advertising Standards Agency (ASA) strictly prohibits making unsubstantiated claims in marketing materials (including product packaging). As a consequence, your brand will rely on […]

What Are the Advantages of Central Location Testing?

Home Central location testing is a method of consumer market research that takes place in a controlled environment as opposed to an individual’s home, as is the case within home use product tests. By conducting product research with potential consumers in this manner, brands can secure a number of advantages. With that in mind, let’s […]

What Is Sensory Research?

Home Sensory research is a vital part of consumer product research methodology. And yet, many brands still don’t realise that it’s not always technically part of consumer research since many sensory research methods depend on the work of trained panellists and research scientists. Therefore, with that in mind, this article will run through precisely what […]

Why Choose Home Use Product Testing?

Home Home usage testing or in-home use testing (iHUT), if you prefer, is a product research method that allows brands to monitor the performance of their products within their intended environments. By allowing would-be consumers to put their new or revamped products through their paces, brands can gain deeper insights into how their products function […]

Taste Testing

Whether you’re a startup launching a new product or an established internal brand looking to improve your products, taste testing is a great way to gain critical insights and feedback from potential customers. Not only can you gauge how well your product is likely to perform when compared to the competition, but you can also […]

Central Location Testing

Over the years, businesses have come to understand the importance of conducting thorough market research before launching a new or improved product. But, of course, there’s plenty to choose from when it comes to consumer research methods. The most suitable one for your brand depends on factors such as the nature of your product and […]