Blog Archives - Page 13 of 14 - Wirral Sensory Services

3 Reasons You Should Put Your Product Through Efficacy Testing

Home While you might think that your product offers enhanced performance or lasts longer, you cannot make claims regarding those thoughts without first carrying out robust studies to provide evidential proof. The Advertising Standards Agency (ASA) strictly prohibits making unsubstantiated claims in marketing materials (including product packaging). As a consequence, your brand will rely on […]

What Are the Advantages of Central Location Testing?

Home Central location testing is a method of consumer market research that takes place in a controlled environment as opposed to an individual’s home, as is the case within home use product tests. By conducting product research with potential consumers in this manner, brands can secure a number of advantages. With that in mind, let’s […]

What Is Sensory Research?

Home Sensory research is a vital part of consumer product research methodology. And yet, many brands still don’t realise that it’s not always technically part of consumer research since many sensory research methods depend on the work of trained panellists and research scientists. Therefore, with that in mind, this article will run through precisely what […]

Why Choose Home Use Product Testing?

Home Home usage testing or in-home use testing (iHUT), if you prefer, is a product research method that allows brands to monitor the performance of their products within their intended environments. By allowing would-be consumers to put their new or revamped products through their paces, brands can gain deeper insights into how their products function […]

Taste Testing

Whether you’re a startup launching a new product or an established internal brand looking to improve your products, taste testing is a great way to gain critical insights and feedback from potential customers. Not only can you gauge how well your product is likely to perform when compared to the competition, but you can also […]

Central Location Testing

Over the years, businesses have come to understand the importance of conducting thorough market research before launching a new or improved product. But, of course, there’s plenty to choose from when it comes to consumer research methods. The most suitable one for your brand depends on factors such as the nature of your product and […]

Sensory Profiling

Great-tasting food products do not just appear out of thin air. Before a best-selling food or beverage product reaches the supermarket or retail shelves, it’s always subjected to sensory profiling and taste testing. Sensory profiling is an essential part of the testing and development process of food and beverage products. It is an impartial research […]

How Does Sensory Research Differ from Consumer Research?

To turn your great idea into a profitable product, you’ll need time and the support of experts. While some brands only conduct market research before launching the products, successful brands include sensory research before launching new and improved products onto the market. So, why should you invest in sensory research? Below we provide a guide […]

Food Tasting Research: What’s Involved?

Home Food tasting research is essential for your product’s success. Every year over 300,000 businesses fail in the UK. However, some brands still choose to rush onto supermarket shelves without conducting appropriate food tasting research. Often, their products do not make their way into consumer’s shopping trolleys. Without prior research, they may never find […]

What Are Some of the Different Types of Consumer Testing?

Home In 2020, UK citizens spent over £250m more on groceries each week than in previous years. To take advantage of current consumer spending trends, your product must meet, and in most cases, exceed customer expectations. Consumer testing gives brands the insight they need to develop high-quality products. This form of product testing includes research […]