Blog Archives - Page 12 of 14 - Wirral Sensory Services

How To Make Your Product’s Rebrand A Success

Rebranding, renaming or revamping existing products can be a worthwhile endeavour for products in desperate need of a new lease of life or a significant sales boost. But rebranding is not without risk, and getting it wrong can be incredibly costly both in terms of brand reputation and resources spent. Even the biggest brand names in the world have made costly errors before, as we shall now explain.

How Packaging Redesign Blunders Cost These Leading Brands Millions

Packaging research is a crucial component of product development. Yet, this vital phase of branding (and rebranding) is often overlooked, creating enormous issues for the brands that didn’t carry out consumer testing correctly.

The Challenges Of Central Location Testing

Central location testing (CLT) is a vital piece of the puzzle for brands looking to gain consumer insights into their products. CLT is a qualitative market research approach in which research takes place in a specific, controlled environment such as a testing lab, restaurant, shopping center, department store or other suitable locations where the brand wants to have a presence.

Product Concept Testing

Product concept testing is an early market research method that maximises the odds of you launching a product that people want to purchase. You explore the viability of a product with its target consumer early on and improve its development from the feedback and data acquired from the testing.

How Consumer Taste Tests Boost Your Brand’s Product Performance

Consumer testing forms one of the cornerstones underpinning any leading brand’s success. For those competing in the food and beverage industry, consumer taste tests, in particular, provide vital data and insights that can give your brand an edge over the competition. With that in mind, let’s look in more detail at why consumer taste tests often hold the key to success for consumer products.

3 Reasons Why Product Concept Testing is So Important

History is littered with mistakes made by brands launching products without conducting the necessary research. Who can forget the launch of the “New Coke” in the 1980s (which lasted all of two weeks) or the flop that was Google Glass? The latter example proves that even the most innovative of companies can badly miss the mark with their consumers.

What Are the Most Common Types of Food Product Testing?

When bringing a food product to market, there are a whole host of product testing methods you could undertake before reaching the launch stage. But which ones are the most important and therefore used the most? In this post, we’ll take a look at the product testing methods you are most likely to use on your new or reformulated food product.

Why Carry Out Consumer Testing?

Consumer testing is a vital part of developing industry-leading products, yet many fledgling brands try to bring a product to market without conducting any. Even established brands can make the mistake of not thoroughly carrying out consumer testing on a reformulated product and become shocked when the relaunch doesn’t go to plan (remember the “New Coke” disaster of the 1980s?).

What Is The Point Of Product Benchmarking?

Product benchmarking is a vital process that ensures your product is up to scratch. Yet, despite its importance, many brands forgo this vital aspect of consumer research. So with that in mind, let’s examine product benchmarking in more detail and explain why, when executed correctly, it can help your brand deliver a product that is head and shoulders above competitors.

What Are The Different Types Of Central Location Testing?

Central location testing is a vital piece of the puzzle for brands looking to gain consumer insights into their products. They tend to occur in neutral environments such as shopping centres, department stores, or other locations where the brand wants to have a presence.